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Welcome to the Blog


Small Business SEO: Local Optimization Tips That Actually Work
Struggling to get found online in Charlotte? You're not alone! Local SEO can be your secret weapon to cut through the competition and connect with your neighbors. From optimizing your Google My Business listing to targeting Charlotte-specific keywords like "NoDa coffee shop" or "South End yoga studio," these proven strategies help small businesses dominate local search results. Learn how to leverage neighborhood targeting, build local citations, and turn your website into a c
Jennifer Lopez
Sep 10


Stop Trying to Be a Marketing Expert (You Have Bigger Things to Worry About)
It's 10 PM and you're still trying to figure out Instagram algorithms instead of doing what you love. You didn't start your business to become a marketing expert—you started it because you're incredible at what you actually do. Discover why DIY marketing is costing you more than you think and how successful business owners focus on their zone of genius while delegating the rest.
Jennifer Lopez
Sep 2


Why 67% of Small Businesses Are Already Using AI for Marketing (And How You Can Too)
Recent data shows 67% of small businesses now use AI for content marketing—but many aren't seeing the results they expected. While AI tools can save time and boost consistency, the businesses achieving real growth are those integrating AI into a comprehensive digital marketing strategy. Discover why AI alone isn't enough and how to transform your marketing approach from scattered tools into a cohesive growth engine that drives actual business results.
Jennifer Lopez
Aug 25


How to Show Up When People Google "Photographer, Interior Designer or Stylist Near Me"
Your dream clients are searching for photographers, interior designers, and stylists in your area right now—but are they finding you? Learn the proven local SEO strategies that will put your creative business at the top of 'near me' searches and turn online searches into booked clients.
Jennifer Lopez
Aug 8


Why Isn’t My Business Showing Up on Google?
Not ranking on Google? Discover 5 common reasons your business isn’t showing up—and how to fix them with simple SEO tips you can start today.
Jennifer Lopez
Jul 30


DIY vs. Custom Website & SEO: Which Is Right for Your Growing Business?
Is your DIY site holding you back? Discover when it’s time to upgrade to a custom website and SEO strategy that grows with your business in Charlotte, NC.
Jennifer Lopez
Jun 5


5 Digital Marketing Mistakes Small Businesses in Charlotte Are Still Making (and How to Fix Them)
If you’re trying to grow your business online but aren’t getting the results you want, you might be making one of these common mistakes. The good news? They're all fixable—and I’m here to help you figure out how.
Jennifer Lopez
May 9


Why Websites Are Just As Important As Social Media
Discover why Websites are as crucial as social media for your business. Learn how Websites boost brand identity, control, and SEO. Read now!
Jennifer Lopez
Feb 9


Why SEO is Essential for a Growing Business: A Comprehensive Guide
Discover why SEO is essential for a growing business. Learn how effective SEO can drive traffic, boost brand visibility, and ensure long-ter
Jennifer Lopez
Dec 26, 2024


Why are Simple Brands more Successful?
Your business brand is what your customers will see. The success or failure of your business will be primarily based on how you portray...
Jennifer Lopez
Sep 2, 2020


Marketing Strategies To Follow During & After COVID-19 Crisis
The Coronavirus pandemic has affected almost all the business industries around the world. During this pandemic, businesses have reduced...
Jennifer Lopez
Aug 7, 2020


Why Small Businesses Need a Well-Optimized Website
Are you planning to implement digital marketing strategies in your small business?
Jennifer Lopez
Jul 31, 2020
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