The Coronavirus pandemic has affected almost all the business industries around the world. During this pandemic, businesses have reduced or stopped their advertising.
The good thing about crisis times is they force businesses to be more creative and be more efficient. Simply Social has shared some marketing strategies you can use during and after the COVID-19 crisis. Using these marketing strategies will help your business thrive even during this hard time.
1. Understand your consumers
During the COVID-19 pandemic, the research by Reach3 Insights says that people have picked up new habits, routines, and behaviors. Consumers are also trying new items during the COVID-19 outbreak. To enhance your marketing effort, it is essential to understand those new habits, routines, and behaviors. You need to figure out how your consumers’ behaviors and habits have been changed, and how your product/service can create an impact in their life.
2. Recreate your marketing and sales funnel
The marketing and sales funnel you have created before COVID-19 crisis may not deliver effective results after COVID-19 crisis. You need to create a new funnel by keeping in mind the effects of this pandemic. To attract consumers toward your business, you can offer something valuable for free. Depending on your business type, the freebie could be free courses, free sessions, free trials, etc.
3. Content marketing
Content marketing is one of the best and powerful ways of driving customers to your business. If your paid advertisement campaigns are not generating enough results, it is a good idea to invest some money in content marketing. During the COVID-19 crisis, internet usage has been spiked. People are spending so much time in front of their smartphone/computer screens consuming content. Depending on your business niche, you may create blog posts, guides, infographics, videos, or podcasts, and publish them on different digital platforms. With the help of content marketing, you build trust and educate your audience.
4. Strengthen your relationship with your customers
You need to focus on strengthening your relationship with your customers. Building a good relationship with customers ensures that your customers will stay loyal to your brand even during tough economic times. There are different ways you can strengthen a relationship with customers. First of all, you must communicate regularly. Another way is being empathetic. Instead of trying to hard sell, you need to understand customers’ requirements and sell accordingly.
5. Move your brand online
If your business is not online, it is a perfect time. This is the time you need to start focusing on running online ads, building social media presence, improving website organic traffic, etc. You need to find out digital channels where your target audience is and start putting marketing efforts there. Which is where Simply Social can help!
Final Thoughts
As we know, COVID-19 crisis has affected almost all the businesses around the world. The marketing strategies that used to work earlier may not work after COVID-19 crisis. To tackle this economic downtime and stand apart from your competitors, you can implement the above-listed strategies in your business.
Not sure where to start when it comes to online marketing? Set up a consultation with Simply Social today to discuss your marketing goals and objectives!