ABOUT
SEO Strategist & Website Designer for Women-Led Businesses
I help lifestyle and service-based businesses turn "just okay" digital spaces into scroll-stopping, client-converting experiences through strategic Wix & Squarespace website design, Charlotte SEO services, and branding that actually works.
Let’s build a brand presence that feels like you and brings in the right people—without the tech overwhelm or cookie-cutter templates.
- Jen
I'm the website & SEO strategist you've been searching for
This is the part where I tell you a little bit about how I got here — because let's be real, most people don't grow up dreaming about metadata or mobile responsiveness. But here's the thing: I love helping lifestyle and service-based businesses finally feel proud of their online presence. Whether you're a wedding planner, interior designer, contractor, or wellness pro, your website should feel like you and bring in dream clients while you sleep.
Whether you're a photographer, therapist, wellness professional, interior designer, or beauty pro, your website should feel like you and bring in dream clients while you sleep. That's exactly what my Charlotte SEO services and Wix website design are built to do. And if your site isn't doing that yet? It's time to change that.
With a bachelor's degree in Journalism & Broadcasting, a HubSpot Digital Marketing Certification, and over a decade of hands-on experience, I bring a rare blend of strategy, storytelling, and technical know-how to every project.
As a certified Wix Partner and Squarespace Circle member, I build websites that are as smart as they are beautiful — optimized for search from day one. I work regularly with Google Analytics, Google Search Console, Meta Business Suite, and Canva to deliver results-driven strategies that go beyond just looking good.
I specialize in working with photographers, therapists, wellness professionals, and salon owners across Charlotte, NC, the surrounding communities, and nationwide. As a KNOW Global member, I'm also deeply connected to the women entrepreneur community I'm proud to serve.
Because marketing your business shouldn't feel overwhelming. It should feel exciting — and actually work.
My guiding values
When we work together, here’s what you can expect:
01
Dedication
I treat your business like it’s my own. From our first call to final launch (and beyond), I’m in it with you—committed to helping you show up confidently online with strategy, style, and substance.
02
Passion
This isn’t just a job—it’s what lights me up. Helping lifestyle and service-based businesses shine online is what I do best, and I bring heart, creativity, and energy into every project.
03
Honesty
No fluff. No upsells. Just clear guidance, honest feedback, and marketing advice that makes sense for your business and your goals.
LET'S GET TO KNOW EACHOTHER
Things you should probably know about me
01
If something's "feels off", I’m redoing the whole thing.
Pixel-perfect is kinda my thing.
02
I live off coffee, Canva, and client wins—and I always have a tab open for font inspiration I’ll probably never use.
03
My two daughters are my why, my chaos, and my creative directors (whether I ask for it or not).
04
I believe in the power of deep breaths, stretchy pants, and a good glass of wine.
05
I've helped Charlotte-area small businesses increase their Google rankings and generate consistent leads through strategic SEO and website design.
What clients are saying
"I worked with Jennifer on a website and social media templates for a startup in the wellness/self-care space. This was my first time starting a business in this type of industry and I was really not sure what to needed to be done, but she knew exactly what to do. She was so calm, supportive and helpful through the entire process. The website is great, I get compliments on it all the time!"
- Deanna A.
"Jennifer has done such a fantastic job with our website SEO and on page optimization. We are now the top search result and have seen an increase in website views. Jennifer is responsive, friendly and I'd highly recommend her to anyone looking for SEO help!"
- Katie K.
"Jennifer was absolutely amazing to work with! I needed a one-page website for my rebranded business, FitHer Nutrition & Fitness, and she totally nailed it...I would definitely recommend Jennifer to anyone looking for website help. She's professional, talented, and just genuinely great to work with. You won't be disappointed!"
- Lindsay C.
"Jennifer is so knowledgable, helpful and patient when I have questions (which is a lot!) and able to guide me in increasing my social media presence. I'd be lost without her!"
- Heather T.
Daydream Escapes
.png){kind=icon}