Why Small Businesses Need a Well-Optimized Website
Are you planning to implement digital marketing strategies in your small business?
Digital marketing consists of so many things. For the better implementation of your digital marketing strategies, the first pre-requisite will be a website.
Before the marketer starts working on SEO or any marketing campaign, he/she will require a well-optimized website. Here are some main reasons why your small business needs a website:
1. To find customers
A business website will play a significant role in finding customers. According to research by Verisign, it was found that 88% of US small businesses with a website agreed that it was easier for their customers to find their business. People are constantly searching for something in different search engines. No matter whether you sell products or services, having a website will ease your process. By getting better rankings on giant search engines like Google, it would be easy for you to get customers.
2. 24/7 Store
A website is like a 24 x 7 store. Anyone from the world can visit your website at any given time. This may not be possible with a physical store. To make your physical store available for all day and night, you will need to bear costs. With a business website, there will be no such cost. The cost involved in website creation will be once.
3. Build credibility
Building business credibility helps to increase brand awareness and trust factor. A website can be a great way to do that. With open-source tools like WordPress, it becomes easy to customize websites fully. You can use colors, design, fonts, etc. on your website the way you want to. Many people believe social media is best for brand building; however, the problem is on social media; you are restricted in terms of design, technology, and process.
4. Educate your audience
A business website can be used for educating as well. Depending on the business niche you are in, you can publish articles, infographics, videos, images, podcasts, etc. on your website. Educating your target audience through content marketing can also help to build trust and credibility.
5. Competitive advantage
The number of internet users is on the rise all around the world. Before buying any product or service, people conduct online research. In the absence of a website, your competitors will have clear advantage. A business website will help you sustain in this competitive market.
6. Regular updates
A website can also be used for adding updates about your business. You can let your regular visitors know whatever changes you have implemented in your business. Apart from this, a website can also be used for introducing discounts and offers in your business.
As we can see, a well-optimized website can help your small business in different ways. If you are planning to scale your business, you should have a website, and you should also implement digital marketing strategies. A website will help you build credibility, find new customers, educate your customers, publish regular updates, etc.
Not sure where to start? Set up a consultation with Simply Social today to discuss your digital marketing goals and objectives!